International Conference on Strategic Marketing of Consumer and Technology Products
December 10-11, 2010

About the Conference

 

University Business School (UBS), Panjab University Regional Centre, Ludhiana announces an International Conference on Strategic Marketing of Consumer and Technology Products.

We are living in an era of globalization with a highly competitive technology driven business environment. There is a need to continuously examine and understand trends in behavior of consumers of different products. The psychology, motivation and decision strategies of consumers have to be understood not only in the context of changing consumer needs and references but also in the context of continuously evolving public policy as a result of increasing emphasis on ecology, environment and health consciousness. Being more creative and innovation driven is perhaps as important today as cost leadership and product differentiation for business organizations to attain sustainable competitive advantage.

The present International Conference at UBS, Panjab University Regional Centre, Ludhiana would endeavor to capture the dynamics of ever-changing business environment and relevant issues in strategic marketing of consumer and technology products.

Important Dates

Submission of Abstracts	October 30, 2010
Notification for Acceptance of Abstract	November 05, 2010
Submission of Paper(s)/Case Studies	November 30, 2010
Last Date of Registration	December 05, 2010
Conference	December 10-11, 2010

Venue
Auditorium
Panjab University Regional Centre
Ludhiana-141001
Punjab, India.