Call for Paper(s)/Case Studies
CONFERENCE OBJECTIVES
- To provide a forum to discuss different issues related to marketing of consumer and technology
products;
- To deliberate the advances in theory and practice in consumer and technology products marketing;
- To share practical insights with experts in the corporate world.
BROAD THEMES OF THE CONFERENCE
- After Sales Service and its Importance;
- Consumer Products Marketing Environment;
- Financial Issues in Marketing of Consumer and Technology Products;
- Human Resource and Operational Issues;
- Legal Issues in Marketing;
- Market Research Techniques and Trends;
- Packaging - Its Importance and Emerging Trends;
- Product Development;
- Role of Advertising and Promotion;
- Role of Information Technology;
- Role of Logistics;
- Importance of Supply Chain Management;
- Strategic Issues in Marketing of Consumer & Technology Products;
- Technology Products Marketing Environment;
- Technology Development and its Impact.
Conference Proceedings
All accepted papers will be published in the proceedings of the conference. Paper(s)/Case studies selected for presentation would be published as a ISBN/ISSN numbered book.
